Behind the scenes photos during our ss17 campaign shoot

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Before this ss17 campaign shoot we were traveling and traveling and traveling…From our production countries to Pitti Uomo in Florence (Exhibition) to Studiozeta.org in Milano (Showroom) to Capsule in Paris (Exhibition) and after that we finally had the time to relax for 24 hours. Okay, time to move forward again! After 24 hours of rest, … Continued

WHITE MILL

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Newams official

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“Faces of Decisions”

Season: Fall Winter ‘18
Titled: “Faces of Decisions”.

The collection presents a diversity of artworks that are inspired by historical decision makers such as Nelson Mandela and Abraham Lincoln.

Way before the technical revolution a group of technician worked on a special and secret program. The goal of the project was to download all the knowledge of past decision makers and use that memory to create a future president that we can all rely on.

Knowledge = Power