Behind the scenes photos during our ss17 campaign shoot

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Before this ss17 campaign shoot we were traveling and traveling and traveling…From our production countries to Pitti Uomo in Florence (Exhibition) to Studiozeta.org in Milano (Showroom) to Capsule in Paris (Exhibition) and after that we finally had the time to relax for 24 hours.

Okay, time to move forward again! After 24 hours of rest, we had a focus on preparations for our ss17 campaign (season 2) photo and video shoot in a city called Hilversum in the Netherlands. We were extremely lucky that we worked with a professional international orientated team to make a big success of our shooting day.

Because of our great model Jelle Haen, who did shows for off white and Kenzo last week in Paris and our photographer Stephanie Pistel who worked with the biggest magazines and celebrities we were able to shoot a lookbook + campaign + video campaign in one day.

Of course, we couldn’t do this with the rest of the team Anita Jolles (MUA), Ekaterina Razgonova (Styling) and Hyung Balkema (Light Engineer) and our camera man.

Follow our journey at Instagram

Model: Jelle Haen
Photographer: Stephanie Pistel
MUA: Anita Jolles
Styling: Ekaterina Razgonova
Light engineer: Hyung Balkema

 

 

“Faces of Decisions”

Season: Fall Winter ‘18
Titled: “Faces of Decisions”.

The collection presents a diversity of artworks that are inspired by historical decision makers such as Nelson Mandela and Abraham Lincoln.

Way before the technical revolution a group of technician worked on a special and secret program. The goal of the project was to download all the knowledge of past decision makers and use that memory to create a future president that we can all rely on.

Knowledge = Power