Behind the scenes photos during our ss17 campaign shoot

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Before this ss17 campaign shoot we were traveling and traveling and traveling…From our production countries to Pitti Uomo in Florence (Exhibition) to Studiozeta.org in Milano (Showroom) to Capsule in Paris (Exhibition) and after that we finally had the time to relax for 24 hours.

Okay, time to move forward again! After 24 hours of rest, we had a focus on preparations for our ss17 campaign (season 2) photo and video shoot in a city called Hilversum in the Netherlands. We were extremely lucky that we worked with a professional international orientated team to make a big success of our shooting day.

Because of our great model Jelle Haen, who did shows for off white and Kenzo last week in Paris and our photographer Stephanie Pistel who worked with the biggest magazines and celebrities we were able to shoot a lookbook + campaign + video campaign in one day.

Of course, we couldn’t do this with the rest of the team Anita Jolles (MUA), Ekaterina Razgonova (Styling) and Hyung Balkema (Light Engineer) and our camera man.

Follow our journey at Instagram

Model: Jelle Haen
Photographer: Stephanie Pistel
MUA: Anita Jolles
Styling: Ekaterina Razgonova
Light engineer: Hyung Balkema

 

 

“Golden Ages & Black Pages”

Season: Spring Summer ‘18
Titled: “Golden Ages & Black Pages”.

The collection presents a diversity of artworks that are inspired by the 17th century (The Dutch Golden Age).

The collection represents the bright side of history (Golden Ages) with visuals of the famous painters like Vermeer, van Gogh, and Rembrandt but also the dark side of history (Black Pages) with visuals of the cruelness of political history and chained legs that refer to a very dark page in history.