NEW AMS B.V. consider the protection of your privacy and safety very important.

Data processing

When you visit this website, place an order, subscribe for the newsletter, ask us a question or participate in a contest or survey on this website, we ask you to submit, among other things, your name, address, bank and/or payment details. NEW AMS B.V. will use these data for the following purposes:

  • to provide and invoice our services;
  • to process your order and to inform you on its progress;
  • to provide you with information on NEW AMS B.V.’s organisation, products and activities;
  • to provide information to third parties if this is necessary for them to be able to perform their work for NEW AMS B.V. or by virtue of any legal obligations;
  • to answer any questions you may have.

If you registered at, NEW AMS B.V. will use these data for the following additional purposes:

  • to create your NEW AMS B.V. membership account so you are eligible for free shipping;
  • to send you special offers and/or newsletters by e-mail, text message and/or regular mail concerning the NEW AMS B.V. membership;
  • to create offers that are in line with your preferences and purchases.

If you joined in a prize contest, NEW AMS B.V. will use these data for the following additional purposes:

  • to provide you with information on the results of prize contests.

Finally, we record information (among other things the IP address used) for composing user statistics and for securing the website.

All data, including but not limited to, your personal data and purchase data will be processed by NEW AMS B.V., Ellermanstraat, 1114 AK Amsterdam, the Netherlands. For the purposes set out in this Privacy Policy, all data may be exchanged between the NEW AMS B.V. and other companies, including those based in countries within and outside the EU, and including NEW AMS B.V. subsidiaries that run the NEW AMS B.V. Webshops in your country under the instructions of NEW AMS B.V. For the purpose of analyzing the purchase history for marketing purposes, your data can be stored on third parties servers. Those third parties store and process your data under instructions of NEW AMS B.V. This analysis will only be used by NEW AMS B.V.. Unless provided otherwise herein, your data will not be made available to third parties.

Your rights

You have the right to inspect the data recorded by NEW AMS B.V. concerning you at any time. If (part of) these data are incorrect, you may request NEW AMS B.V. to adjust, supplement, remove or screen those data. Please send your request to: or by regular mail: NEW AMS B.V., Ellermanstraat 36, 1114 AK Amsterdam, the Netherlands. If you do not wish to receive any marketing information on NEW AMS B.V., its organisation or its products, please send an e-mail to:


A cookie is a small piece of data sent from a website and stored in your web browser on your computer, mobile or other handheld device, while you are browsing a website. Cookies may be used to store your passwords and user ID’s, preferences of start pages, ordering status on a website, personalisation or website tracking (eg targeted marketing). The information stored in a cookie may later be read from your browser in order to –among other functions- deliver a page tailored to you or to automatically log in. Personal information can only be stored in a cookie if you yourself have provided the website that places the cookie with that personal information.

Use of cookies

Cookies allow you to make full use of the online shopping and personalized features available on this website. Cookies also help us to provide you with the best shopping experience possible by giving us information which we use to improve the usability and the performance of this website. Furthermore, we use tracking pixels in our email newsletters to track clicks back to our website. NEW AMS B.V. uses cookies on this website for the following main purposes:

  • for technical purposes essential for the operation of this website, such as keeping track of your current shopping session and enabling you to proceed to checkout and pay for products;
  • to distinguish you from other users of this website, so we can personalize your shopping experience by making this website and the advertising displayed on it more relevant to your interests and so we can remember choices you make (such as your user name, language or the country you are in) when you return to visit this website;
  • to collect statistical information about the number of visitors that use our website through the link in the email newsletters, to measure the success of the newsletters;
  • to collect statistical information about how visitors use this website, so we can improve the way this website works and measure the success of competitions and campaigns;
  • to enable us to fulfill our contractual obligations to third parties, for example to pay a partner if you have made a purchase on this website by following a link from their website; and
  • to make relevant offers to you outside of the NEW AMS website.

Cookies used on this website

Session cookies and Persistent cookies uses both session cookies and persistent cookies. Session cookies typically store information in the form of a session identification that does not personally identify you. These cookies are stored in temporary memory and are erased when you close the web browser. Persistent cookies may collect information about you, such as web surfing behavior or user preferences for a specific website. These cookies are stored on your hard drive until they expire or until you delete them.

First and Third party cookies
Both session cookies and persistent cookies are used by NEW AMS B.V. and third parties on this website.

Cookies placed by NEW AMS B.V. are called first party cookies and are used for various purposes, for example to remember the username and to remember the items in a basket. Cookies placed by a different party than NEW AMS B.V., are called third party cookies. These cookies may “follow” you through various websites and for a longer period of time, but they do not collect personal data from which the third party would be able to identify you, the individual customer. The third parties placing these cookies may be suppliers who partner with us to deliver our website, companies that participate with us in affiliate marketing programs and other third parties.

Social media plugins

Social media plugins are plugins that enable you to ‘share’ content with friends through social networks, such as Facebook and Twitter or similar service providers. We do not control the setting of these cookies.  If you are a user of the services of any of those service providers and would like to know more about what kind of data may be collected through such social plugins and how such data may be used by the respective service provider, please check the privacy policy of that service provider:

How to change your cookie settings

Most web browsers automatically accept cookies. Unless you have adjusted your browser settings so that it will refuse cookies, cookies will be set when you continue to access this website. By using and browsing this website, you consent to cookies being used in accordance with this Privacy Policy. If you do not consent, you can refuse consent for the placement of cookies by changing your browser settings. How to do this will depend on the browser you use. However, if you do this, it may happen that you will be unable to make use of all options on our website. You may also adjust your browser in such a way that you will be notified if a cookie is placed on your computer. Please bear in mind that certain cookies are needed for the website to be able to run.

Securing personal data

NEW AMS B.V. ensures an appropriate degree and method of securing personal data. Therefore, NEW AMS B.V. aims at having data transmitted safely between your computer and our server. NEW AMS B.V. has taken appropriate technical and organisational measures to protect your personal data against loss or any form of illegal processing.

NEW AMS B.V. and other websites

This website may contain links to other websites. NEW AMS B.V. cannot be held responsible or liable for any processing of your data by these parties. For further information, we advise you to read the privacy policy (if applicable) on the website concerned.


This privacy statement may be changed as a result of any adjustments and/or changes to the website. It is therefore advisable to consult this privacy statement on a regular basis.


If you have any questions on the NEW AMS B.V. privacy policy, please contact NEW AMS B.V. at

Version March 2015


“Faces of Decisions”

Season: Fall Winter ‘18
Titled: “Faces of Decisions”.

The collection presents a diversity of artworks that are inspired by historical decision makers such as Nelson Mandela and Abraham Lincoln.

Way before the technical revolution a group of technician worked on a special and secret program. The goal of the project was to download all the knowledge of past decision makers and use that memory to create a future president that we can all rely on.

Knowledge = Power