NEWAMS – Where fashion meets history

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NEWAMS is an Amsterdam-based fashion label with a unique perspective; We believe that knowledge based on history creates our future. Therefore, we focus on historical elements to create our storytelling pieces of work.
NEWAMS is fully inspired by the Dutch pioneer mentality.

Directed by Gianni Grot
Movie by Enterprise Media
Music by Cesqeaux
Models: Orfeo Zandjes & Elvira Egmond
Hair by Shahram Hosseinpour
Visagie by Esma Toprak
Styling by Luuk Schavemaker & Stephen Becker

“Golden Ages & Black Pages”

Season: Spring Summer ‘18
Titled: “Golden Ages & Black Pages”.

The collection presents a diversity of artworks that are inspired by the 17th century (The Dutch Golden Age).

The collection represents the bright side of history (Golden Ages) with visuals of the famous painters like Vermeer, van Gogh, and Rembrandt but also the dark side of history (Black Pages) with visuals of the cruelness of political history and chained legs that refer to a very dark page in history.