NEWAMS – Where fashion meets history

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NEWAMS is an Amsterdam-based fashion label with a unique perspective; We believe that knowledge based on history creates our future. Therefore, we focus on historical elements to create our storytelling pieces of work.
NEWAMS is fully inspired by the Dutch pioneer mentality.

Directed by Gianni Grot
Movie by Enterprise Media
Music by Cesqeaux
Models: Orfeo Zandjes & Elvira Egmond
Hair by Shahram Hosseinpour
Visagie by Esma Toprak
Styling by Luuk Schavemaker & Stephen Becker

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Cultural Provocateur

I have an entrepreneurial spirit who aspires to succeed, not only in business, but in life, my mission is not to sedate, but to awaken, to disturb, to communicate, to command, to instigate, and even to provoke.

I have a liberal mind who is fighting for individual freedom.

History is my teacher. I am a Cultural Provocateur