NEWAMS – Where fashion meets history

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NEWAMS is an Amsterdam-based fashion label with a unique perspective; We believe that knowledge based on history creates our future. Therefore, we focus on historical elements to create our storytelling pieces of work.
NEWAMS is fully inspired by the Dutch pioneer mentality.

Directed by Gianni Grot
Movie by Enterprise Media
Music by Cesqeaux
Models: Orfeo Zandjes & Elvira Egmond
Hair by Shahram Hosseinpour
Visagie by Esma Toprak
Styling by Luuk Schavemaker & Stephen Becker

“Faces of Decisions”

Season: Fall Winter ‘18
Titled: “Faces of Decisions”.

The collection presents a diversity of artworks that are inspired by historical decision makers such as Nelson Mandela and Abraham Lincoln.

Way before the technical revolution a group of technician worked on a special and secret program. The goal of the project was to download all the knowledge of past decision makers and use that memory to create a future president that we can all rely on.

Knowledge = Power