Before this ss17 campaign shoot we were traveling and traveling and traveling…From our production countries to Pitti Uomo in Florence (Exhibition) to Studiozeta.org in Milano (Showroom) to Capsule in Paris (Exhibition) and after that we finally had the time to relax for 24 hours.
Okay, time to move forward again! After 24 hours of rest, we had a focus on preparations for our ss17 campaign (season 2) photo and video shoot in a city called Hilversum in the Netherlands. We were extremely lucky that we worked with a professional international orientated team to make a big success of our shooting day.
Because of our great model Jelle Haen, who did shows for off white and Kenzo last week in Paris and our photographer Stephanie Pistel who worked with the biggest magazines and celebrities we were able to shoot a lookbook + campaign + video campaign in one day.
Of course, we couldn’t do this with the rest of the team Anita Jolles (MUA), Ekaterina Razgonova (Styling) and Hyung Balkema (Light Engineer) and our camera man.
Follow our journey at Instagram
Model: Jelle Haen
Photographer: Stephanie Pistel
MUA: Anita Jolles
Styling: Ekaterina Razgonova
Light engineer: Hyung Balkema
NEWAMS is an Amsterdam-based fashion label with a unique perspective; We believe that knowledge based on history creates our future. Therefore, we focus on historical elements to create our storytelling pieces of work.
NEWAMS is fully inspired by the Dutch pioneer mentality.
Directed by Gianni Grot
Movie by Enterprise Media
Music by Cesqeaux
Models: Orfeo Zandjes & Elvira Egmond
Hair by Shahram Hosseinpour
Visagie by Esma Toprak
Styling by Luuk Schavemaker & Stephen Becker
NEWAMS Brand movie by Enterprise Media
Fashion is not just clothing, fashion is art, fashion is a story, fashion is a statement, fashion is who you are!
Are you that person who is able to command, to instigate, to succeed and even provoke? Then you are ready to become a Cultural Provocateur. Make sure you are a pioneer in the things you do in life…know your history, learn from the past and use this knowledge to be a better you.
Follow us on Instagram: NEWAMSOFFICIAL