Russell Westbrook MVP in NBA x NEWAMS

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Last week, during Paris fashion week we had the opportunity to meet with the NBA Most Valuable Player Russell Westbrook from Oklahoma City Thunder A.K.A. #fashionking.

If you never visit Kong Bar restaurant in Paris, we would highly recommend you to visit this unique location. Perfect place for high-class dinner and drinks on the 6th floor with a great rooftop view.

Okay, enough talking about Kong! Let’s talk about our friend Russell Westbrook. As a real pro, he took his time to talk with us about sports and fashion which of course is our mutual interest. We didn’t know that he would win the MVP but he told us that he has to fly back before the awards so I think he already knew šŸ˜‰ For us as a brand it’s always great to hear that he likes our brand in general, especially the storytelling part of the brand and the amazing quality.

We wish him good luck and we would love to see him shine in NEWAMS this year.

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Behind the scenes photos during our ss17 campaign shoot

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Before this ss17 campaign shoot we were traveling and traveling and traveling…From our production countries to Pitti Uomo in Florence (Exhibition) to Studiozeta.org in Milano (Showroom) to Capsule in Paris (Exhibition) and after that we finally had the time to relax for 24 hours.

Okay, time to move forward again! After 24 hours of rest, we had a focus on preparations for our ss17 campaign (season 2) photo and video shoot in a city called Hilversum in the Netherlands. We were extremely lucky that we worked with a professional international orientated team to make a big success of our shooting day.

Because of our great model Jelle Haen, who did shows for off white and Kenzo last week in Paris and our photographer Stephanie Pistel who worked with the biggest magazines and celebrities we were able to shoot a lookbook + campaign + video campaign in one day.

Of course, we couldn’t do this with the rest of the team Anita Jolles (MUA), Ekaterina Razgonova (Styling) and Hyung Balkema (Light Engineer) and our camera man.

Follow our journey at Instagram

Model: Jelle Haen
Photographer: Stephanie Pistel
MUA: Anita Jolles
Styling: Ekaterina Razgonova
Light engineer: Hyung Balkema

 

 

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NEWAMS – Where fashion meets history

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NEWAMS is an Amsterdam-based fashion label with a unique perspective; We believe that knowledge based on history creates our future. Therefore, we focus on historical elements to create our storytelling pieces of work.
NEWAMS is fully inspired by the Dutch pioneer mentality.

Directed by Gianni Grot
Movie by Enterprise Media
Music by Cesqeaux
Models: Orfeo Zandjes & Elvira Egmond
Hair by Shahram Hosseinpour
Visagie by Esma Toprak
Styling by Luuk Schavemaker & Stephen Becker

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NEWAMS – Cultural Provocateur

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NEWAMS Brand movie by Enterprise Media

Fashion is not just clothing, fashion is art, fashion is a story, fashion is a statement, fashion is who you are!

Are you that person who is able to command, to instigate, to succeed and even provoke? Then you are ready to become a Cultural Provocateur. Make sure you are a pioneer in the things you do in life…know your history, learn from the past and use this knowledge to be a better you.

Follow us on Instagram: NEWAMSOFFICIAL

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NEWAMS HISTORY LESSON:

Exploration of the Hudson River: The river is named after Henry Hudson, an Englishman who sailed for the dutch east India company and explored the river in 1609. the dutch called it the north river and it formed the spine of the dutch colony of New NetherlandsĀ  settlement. the colony clustered around the hudson, and it was strategically important because it served as the gateway to the american interior which led to years of competition between the english and the dutch over control of the river and the colony.