Russell Westbrook MVP in NBA x NEWAMS

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Last week, during Paris fashion week we had the opportunity to meet with the NBA Most Valuable Player Russell Westbrook from Oklahoma City Thunder A.K.A. #fashionking. If you never visit Kong Bar restaurant in Paris, we would highly recommend you to visit this unique location. Perfect place for high-class dinner and drinks on the 6th … Continued

Behind the scenes photos during our ss17 campaign shoot

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Before this ss17 campaign shoot we were traveling and traveling and traveling…From our production countries to Pitti Uomo in Florence (Exhibition) to Studiozeta.org in Milano (Showroom) to Capsule in Paris (Exhibition) and after that we finally had the time to relax for 24 hours. Okay, time to move forward again! After 24 hours of rest, … Continued

NEWAMS – Where fashion meets history

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NEWAMS is an Amsterdam-based fashion label with a unique perspective; We believe that knowledge based on history creates our future. Therefore, we focus on historical elements to create our storytelling pieces of work. NEWAMS is fully inspired by the Dutch pioneer mentality. Directed by Gianni Grot Movie by Enterprise Media Music by Cesqeaux Models: Orfeo … Continued

WHITE MILL

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“Faces of Decisions”

Season: Fall Winter ‘18
Titled: “Faces of Decisions”.

The collection presents a diversity of artworks that are inspired by historical decision makers such as Nelson Mandela and Abraham Lincoln.

Way before the technical revolution a group of technician worked on a special and secret program. The goal of the project was to download all the knowledge of past decision makers and use that memory to create a future president that we can all rely on.

Knowledge = Power